Monday, 14 December 2009

To tweet or not to tweet?

All the schools in the UK will be waking up late, because of X Factor, but Joe was a worthy winner.” So says Ed Balls' tweet this morning.

The scary thing about modern leadership is, when we try to be all things to all people, then we end up putting insane and senseless garbage in our communication in order to prove that we are young, modern, vibrant. I cannot abide leaders or politicians, who, for the sake of a sound-bite, are prepared to prostitute themselves and allow themselves to speak, when they have nothing of value to say, other than I am in charge so therefore the sound of my voice must be heard.

The best leaders are those who understand the power of communication, that the sense of engagement is critical, and ensure that the message is coherent and relevant, with the presentation being timely and delivered with honesty and purpose. Ed Balls rushing to tweet demonstrates his desire to be in the public space, on a technology platform that is hip for him, but he misses the point that noise is not attractive to everyone!!

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